Real estate in America is one of the few remaining industries stuck in an old era. There’s been some progress to modernize it, but change is not happening fast enough. Why?
The internet generation demands modernization, and in most industries, businesses must comply or be defeated in the market. Not so in real estate.
One reason is because on average, home sellers tend to be older than home buyers. Most people own their home for many years and when it’s time to sell, they return to the traditional home selling process they used when they purchased. Not because it’s the best way, because it’s familiar.